Home shows are pivotal components to the advertising strategy of many companies. The way these businesses portray themselves at home shows can have a vast impression on how they influence prospective industry partners and customers. In fact, if home show participants don’t act innovative to disconnect themselves from all the other booths at the home show, prospects will simply pass them by for a stand that’s generating lots of “buzz.” So what’s the secret to luring in those prospects and generating attraction in the middle of home show attendants? Here are three items you can do to drastically upgrade your image and generate home show traffic:
1. Make your home show display stand out. Put yourself in the shoes of the guests attending the home show. If there are five home show booths lined up next to each other, all present the same or similar products or services, which one are you going to be attracted to? It’s going to be the one that stands out from the rest. And the way to do that is to have an untactful display that “POPS.” Make sure you are using attention-grabbing display booth materials imprinted with your company’s logo. A nice faux stone veneer wall, some waterproof stacked stone (if the event is outdoors), custom floor displays, table-top displays, or pop-up displays, colorful banners and flags, eye-catching signs, etc. The power of first impressions can’t be underestimated, so spend a little more money and make your home show display really stand out. It’s well worth the investment- your ROI will speak for itself.
2. Make it enjoyable and exciting. If all you have at your home show display booth is literature and someone standing there repeating a memorized speech over and over, you’re going to lose out to the competition. Make sure you provide some way to keep your home show guests entertained. Interactive items like a logo imprinted prize wheel or a game that goes along with your product or service can go a long way in creating a positive and memorable experience for your visitors.
3. Give away incredible innovative. Since presumably more than half the booths at the home show will be giving away tote bags, give away your prospects different to fill those bags with.
And make sure it’s something fresh and different. These days, you can have your logo embossed on just about anything, so the potential are immeasurable. Promotional products distributors like Red Canoe Promotions are a great place to start- they can provide you with great ideas to help you boost home show traffic. You can visit their Denver Promotional Products website to search for promotional products, or to get cool ideas for your home show giveaway.
The choice is yours. You can spend a minimal amount of funds for a generic home show booth, or you can spend a little extra for an untactful home show experience that will engage visitors and reap significantly higher financial rewards.